30+ YEARS AS A HAIRDRESSER
25+ YEARS ON STAGE
15+ YEARS AS PHOTOGRAPHER
40+ AWARDS/TROPHIES
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CORE PRECISION TOOLS
IS THE CULMINATION
OF EVERYTHING
I'VE WORKED SO HARD FOR
My Story
I have spent over 30 years mastering the art of hairdressing — 25 of those as a platform artist, inspiring thousands of hairdressers around the world. I have held seminars, masterclasses, and large international hair shows for brands like L’Oréal, Wella, Revlon, Goldwell, and Matrix. For me, education is key.
I’ve competed at an international level and earned the title of World Champion, European Champion, Nordic Champion and Swedish Champion several times. I've also been awarded Salon of the Year 2 times, Enretpeneur of the year. I also been nominated Hairdresser of the year in Sweden 11 years.
I’ve always been driven by passion and a desire to push the limits of my craft. Hairdressing, to me, is much more than just cutting hair.
Now, with over 30 years in the industry and many hours behind the chair, I’ve chosen to focus on to develop new precision tools for the next generation of stylist — CORE.
Each pair of CORE scissors is forged from the finest Japanese steel and perfected through the relentless demands of real salon work. These are not mere tools — they are a seamless extension of my vision, crafted to elevate your craft and ignite your passion behind the chair.
Creating unique tools is no easy task. But with dedication and experience, I’ve spent over 15 years developing my own brand of scissors – a brand where every tool has a clear purpose. A truly unique and dedicated portfolio. Exclusively made for you.
My collection of tools will grow over time. The feeling when you use my tools is something special – effortless and smooth. It’s something that must be experienced to be fully understood.
CORE tools are for every hairdresser who wants something extra – and who understands that performance & education is the key.